Known forSomething

Get known by a thousand people online in the next six months.

Six months of 1:1 work on what you're building and what your content is doing. Build confidence in your direction, get attention from the right people, and earn trust with them in that order.

Shika, founder of The Girlie Playbook
Where you are right now

You're posting but it's not doing what it's supposed to do.

It feels like the algorithm hates you and when it finally decides to send people your way they're bots and trolls that don't stick around and follow.

Some weeks you're fired up and excited at what's possible online. Other weeks you open the app and feel that pit in your stomach… what if this just isn't for me?

You struggle to stay consistent because let's be honest, it doesn't feel like being consistent is doing anything anyway. You feel behind… it seems like so many other women are seeing success and making it look so easy.

Here's the part that's hard to see when you're so close to it. Knowing what you're building overall isn't the same as knowing what your content is doing.

You can have the first one locked in and still struggle with the second. Most women who feel stuck here already have the idea… that part's not the problem.

What this is actually for

You want the option.

You want to be 9-to-5 optional. You want to know you could leave if you wanted to, and stay if you wanted to. The decision is yours either way. Nobody else is making it for you.

You want to make a living tapping into your creative side, doing the things you actually love.

Here's the part nobody puts in the right order. Before any of that is possible, people have to know who you are.

That's what this is. You log into Instagram and there are comments. Women are in your DMs asking you for help. How to get people to know what you do stops being the question. By then it's second nature.

And it shows up in places that have nothing to do with content. The way you set boundaries at your job. The way you post, because you're excited to talk about this, not because it's Tuesday.

That's the feeling I want for you.

How do you get that feeling? Direction, Attention, Trust. In that order.

01
Direction
What you're actually doing.
02
Attention
Getting visible doing it.
03
Trust
Building authority, so she knows you can help.
Known for Something

The right people know what you're about, and they come to you telling you what they need.

The steps aren't the secret. The sequence is. Each one only works because the one before it already happened.

Let's talk about it
Why the order matters

Let me share the common traps I see after years of creating content and building my own content-first business.

Attention without direction

A hundred thousand followers and nothing to sell them.

Trust without attention

Three people who really believe in you. Lovely, not a business.

An offer before either one

Asking strangers to buy something they never asked about.

Or none of it yet

And you're just tired of guessing. Also valid.

Who's running this

And that's the part I do.

I did this the long way first.

Working on my business until midnight every night, making a ton of content, having a ton of ideas, and not getting traction on any of it. Nothing was wrong with the ideas, they were just in the wrong order.

I came out of sales and customer operations.

So I don't run this like a creative project. I run it like an operation, because that's the only version that survives a full-time job.

And it works on people who aren't me.

I've been running this with a handful of clients one on one. One of them is a travel agent who got laid off and was living off whoever happened to refer her that month, with no real way to say what she did that was any different from anybody else who books trips. She's the person who curates cultural travel experiences now, and that sentence is the entire difference. Same skill she always had.

What's inside

Six months, and the first one is all 1:1.

Direction, Attention, and Trust are what you walk out with. This is how we build them.

Your funnel Your offer KNOWN FOR SOMETHING 03 · TRUST 02 · ATTENTION 01 · DIRECTION YOUR IDEA you're bringing this

Greyed out because it comes after. Real, and not what you're buying today.

MONTH 01
Direction, with me
Four weeks, one call a week, just you and me. You pick your time at kickoff and that slot is yours every week for the month. You walk out with your Content Brain: what you're building, who you're building it for, and what your content is doing to get you there.
Refining what you're walking in with, not starting from zero
MONTHS 02–06
Attention and Trust
The heavy lifting is done, so we move to a 1:1 every other week. In the weeks between, there's a training and a content cowork. Cowork is open floor. Bring what flopped, what you can't figure out, the offer you're testing, or just sit in and listen.
ALL SIX MONTHS
The Training Library
Every training is recorded and organized by topic, and you get the whole library the day you join. Watch what you need when you need it, not on somebody else's schedule.

This is also where you keep testing. You put your first test offer out, you watch what she responds to, and you iterate on it with me instead of guessing. By the time you build the bigger thing, she's already told you what she needs.

Six months from now

Here's what you'll have.

01The right people are showing up already knowing what you're about.
02The what and the whoYou know what you're building and exactly who you help, and it finally feels like YOU.
03The howYour content is running on a system. You know the two types you're creating, what each one is doing, and what she needs to hear from you.
How it works

You never start alone, and you always have a next call.

Kickoff callMonthly, four seats
Your first monthOne 1:1 a week, your standing time
Months two to sixA 1:1 every other week
In the weeks betweenOne training, one cowork
Training LibraryYours from day one, while you're in the program
Support runs forSix months
Who this is for
✗

“I'm looking for a way to quit in the next month, or replace my income NOW.”

✓

“I want to build this right, and in the right order, so my business is sustainable.”

✗

“I'm not really posting right now. I'll start once I know what to say.”

✓

“I'm posting already, or I'm ready to start now. I just need a plan underneath it.”

✗

“I already have a business that I'm looking to scale.”

✓

“I have an idea. I'm just not sure it's right, or how to turn it into something real.”

✗

“I want someone to build this for me.”

✓

“I want to be known for something beyond my 9-to-5. Maybe eventually it replaces my income, maybe it runs alongside my job. I'm not sure yet, and I don't have to be.”

What women say about working with me

“I learned how to better focus my content and how to have a clear map of action.”

Paula

“It helped me trust my own voice more instead of trying to mimic what I thought successful creators were doing.”

Melissa
The investment
$1,250
Six months of support.

Or six payments of $227.

Book a call
Klarna and Afterpay available at checkout
Before you book

A few things you might be wondering.

Do I need an audience already?

No, you do not need an audience. You do not need a ton of followers. That's what this program helps you build.

And starting from zero is actually easier than a big following that already knows you for something other than what you want to be doing now.

I have a full-time job. Is this actually realistic?

Yes. It's built exactly for that, because I still have mine too.

Month one is one hour-long call a week, at a time that you pick. After that there's a 1:1 every other week as you need it, plus live trainings, training recordings on demand, and cowork sessions. Nothing on the calendar takes more than an hour.

How many people are in this?

I limit intake to four people at a time, and that is on purpose. Like I mentioned above, I still have my 9-to-5, and this program is intensive. We spend a lot of time going deep on your content, and I want to make sure you get the right level of attention.

So generally you'll be working with me one on one. The cowork sessions and the kickoff calls are open to everyone. Compared to other programs, this is an intimate group.

What if what I land on changes later?

We expect that. It's supposed to.

Whether your schedule changes, you have a major change in your life, or just what you want to talk about online changes, the whole idea here is that this evolves with you. When anything changes while we're working together, you bring it to your 1:1 and we talk it through.

What happens after I join?

You get access to the overview training, the training library, and the call recording library, so you can start digging in that same day.

Then you come to the kickoff call, which is usually the first week of every month. From there you get the link to book your first 1:1 session and pick your time slot. Your six months starts from kickoff.

What happens on the call?

We talk about where you are right now and what you want to be building.

I'm not going to make the decision for you about what you talk about. What we do is make sure everything is aligned. Your direction aligns to your overall goals, which aligns to whose attention you're trying to get, which aligns to how you're getting their attention. We do this in alignment and in sequence.

We establish your baseline in the first month. The months after that are execution, consistency, and compounding.

Can I split up the payment?

Yes. You can pay $1,250 up front, or $227 a month. Klarna and Afterpay are also both available.

That's what nine-to-five optional actually means.

The job doesn't have to disappear for it to stop being the only plan.